Samantha Payne


0434 480 788

Sam is a mum to a little girl, Georgie, and rainbow baby Johnny. An expat from the UK, she and her husband have been in Sydney for 8 years and love the outdoorsy life that Australia gives them.

When trying for her second child, Sam experienced 2 miscarriages and was shocked at the secrecy and isolation that came with it. Not known for being quiet, Sam shared her journey and found it cathartic as well as helping others by giving them a chance to also have their stories heard.

This gave her the inspiration to join forces with the other founders of Pink Elephants and create something meaningful and beautiful that can inspire change in how society perceives miscarriage and how we support women through it.

Sam is passionate about supporting women through miscarriage by helping them to make connections with other women who just ‘get it’ and by educating others on how best to offer support. She has a degree in Media and Advertising from the University of East London and has over 10 years’ experience in sales and business development. She also has a post graduate certificate in Education and is a primary school teacher.

Rachel Haywood


0422 401 470

Rachel Haywood is a mum to four beautiful children – a boy and three girls. She juggles work, rest and play successfully… well who is to argue? Although not having experienced miscarriage herself, she is certainly someone for whom empathy and support of others comes naturally.

Rachel has worked in Marketing for over 20 years, 14 of those in healthcare communications. She has been involved in producing support materials for healthcare professionals and patients across multiple therapy areas and takes huge pride in her work. Her passion lies in health and wellbeing strategy and communications and she aims to create concrete and meaningful connections between doctors and patients. Having had personal experience with cancer over 15 years ago, Rachel has made it her mission to make a positive difference in the lives of others through not only her support and compassion, but also through her love of graphic design.

When Samantha and Gabbi approached Rachel for advice it soon became clear that together they had the right mix of skills, passion and interest to bring The Pink Elephants Support Network to life.

Rachel is looking forward to being able to make a difference to the women who have experienced miscarriage and pregnancy loss, by supporting the healthcare professionals that support these women, and affecting change in the way society as a whole views miscarriage grief and support.

Gabbi Armstrong


0414 843 621

Gabbi is a mum to three gorgeous boys. She had her first son in her early twenties and it wasn’t until she remarried in her mid-thirties and began trying to conceive that she had difficulties.

After two years of IVF (8 fresh and 2 frozen cycles), she finally gave birth to another son. With a surprise pregnancy 8 months later, Gabbi had her first miscarriage at 9 weeks which devastated both she and her husband. The transfer of one her frozen embryos saw her become pregnant again a few months later, and she went on to give birth to another son. Following the birth of her third son, Gabbi had a further 5 miscarriages before she and her husband finally made the decision to stop trying.

Given her experiences in both IVF and miscarriage, Gabbi has always felt she wanted to be able to help other women who were going through these things too. In fact, this is how she met co-founder Samantha, by meeting her for a coffee after Samantha had had her second miscarriage.

Creating the Pink Elephants Support Network has given Gabbi the platform she needs to reach and help as many women as she can. She has big plans for Pink Elephants including branching into Infertility and Post Natal Depression down the track.